This comprehensive Digital Marketing course is designed to provide students with a solid foundation in the evolving digital landscape. It covers essential concepts like digital marketing channels, content marketing, SEO, social media marketing, and more. This course is ideal for beginners, entrepreneurs, and anyone interested in enhancing their marketing skills in a digital setting.

Enrolling in this course will equip you with the knowledge and tools necessary to navigate the digital marketing world confidently. Whether you aim to start a career in digital marketing or improve your business's online presence, this course offers practical insights and actionable strategies.

What Students Will Learn

Week 1 – Introduction & Understanding Digital World

Day 1 – What is Digital Marketing?

• Meaning

• Traditional vs Digital Marketing

• Scope & Career Opportunities

• Types of Digital Marketing

Day 2 – Digital Marketing Channels

• SEO

• Social Media

• Email Marketing

• Content Marketing

• Google Ads (basic idea)

Day 3 – Understanding Marketing Basics

• What is Marketing?

• 4Ps of Marketing

• Target Audience

• Buyer Persona

Day 4 – Website Basics

• What is Website?

• Domain & Hosting

• Static vs Dynamic Website

• Introduction to WordPress

Day 5 – Introduction to Search Engines

• What is Search Engine?

• How Google Works (basic)

• Organic vs Paid Results

Day 6 – Introduction to SEO

• What is SEO?

• On-page & Off-page (basic idea)

• Keywords meaning

Day 7 – Keyword Basics

• Short-tail vs Long-tail keywords

• How to search keywords

• Simple keyword practice

Week 2 – Content & Social Media Basics

Day 8 – Content Marketing Basics

What is Content?

• Types of Content

• Importance of Content

Day 9 – Copywriting Basics

• What is Copywriting?

• AIDA Formula

• Writing simple captions

Day 10 – Introduction to Social Media Marketing

• What is SMM?

• Organic vs Paid

• Overview of platforms

Day 11 – Instagram Basics

• Business Profile setup

• Bio optimization

• Types of posts (Reels, Stories, Posts)

Day 12 – Facebook Basics

• Facebook Page creation

• Posting strategy

• Engagement basics

Day 13 – LinkedIn Basics

• Personal branding

• Profile optimization

• Basic posting strategy

Day 14 – Social Media Practical

• Create 5 sample posts

• Create 7-day content plan

Week 3 – Basic Paid Marketing & Tools

Day 15 – Introduction to Google Ads

• What is PPC?

• CPC, CPM (basic meaning)

• Why businesses run ads

Day 16 – Types of Google Ads

• Search Ads

• Display Ads

• YouTube Ads (basic idea)

Day 17 – Introduction to Facebook & Instagram Ads

• What is Meta Ads?

• Campaign objective (awareness, traffic)

Day 18 – Basic Ad Structure

• Campaign

• Ad Set

• Ad

• Audience concept

Day 19 – Introduction to Email Marketing

• What is Email Marketing?

• Newsletter concept

• Benefits

Day 20 – Introduction to Analytics

• What is Google Analytics?

• Why tracking is important

• Basic metrics (Users, Sessions)

Day 21 – Digital Marketing Tools Overview

• Canva

• Google Trends

• Keyword Planner

• ChatGPT (for content ideas)

Week 4 – Career & Practical Understanding

Day 22 – Affiliate Marketing Basics

• What is Affiliate Marketing?

• Commission model (basic idea)

Day 23 – Influencer Marketing Basics

• Who is Influencer?

• Brand collaboration concept

Day 24 – Freelancing Basics

• What is Freelancing?

• Platforms overview

• How beginners start

Day 25 – Resume & Portfolio Basics

What to include

• How to show project

Day 26 – Creating a Basic Marketing Plan

• Business selection

• Target audience

• Platform selection

Day 27 – Practical Project

• Create social media page

• Design 3 posts

• Write captions

Day 28 – Mini Campaign Planning

• Choose objective

• Decide budget (theory)

• Audience selection (basic)

Day 29 – Revision Day

• SEO recap

• SMM recap

• Ads recap

Day 30 – Final Presentation

• Students explain

  • What is Digital Marketing?

  • SEO basics

  • Social Media basics

  • Ads basics

Teaching Method & Learning Approach

This course is offered in an online format, making it accessible for students anywhere. The teaching approach is practice-oriented and interactive, ensuring that students engage with the material actively. Students will participate in hands-on projects, group discussions, and practical exercises to solidify their learning. This method fosters a deeper understanding of digital marketing concepts and enhances retention.

Why Learn From This Tutor

Ayushi Mata, your instructor, is dedicated to providing clarity in teaching and structured guidance throughout the course. She focuses on student support, ensuring that each participant feels confident in their abilities. With a commitment to student success, Ayushi is available to answer questions and provide feedback, creating a supportive learning environment.

Location Context

For those considering offline options, this course is based in Bangalore, a city known for its vibrant tech and startup scene. This location offers excellent networking opportunities and is convenient for local learners.

Benefits & Learning Outcomes

By the end of the course, students will have a clear understanding of digital marketing concepts, building confidence as they apply their skills in real-world scenarios. Participants will enhance their marketing abilities, preparing them for exams or practical applications in the field.